Did you know having a blog on your website will help improve your search engine ranking? That’s because you are adding fresh content, whether it be once a week or only a couple of times a month.
Be sure to include your main keywords in the blog posts because blog posts (hopefully) are linked to your website.
Search engines constantly scour the internet for new and relevant content that is pertinent to what you have to offer. If you offer widgets for sale, then definitely include the word widgets in the title and somewhere in the content of the blog posts. Just don’t overdo it because then the reverse will likely happen and you might get yourself banned from the search engines!
Just write like you are speaking to your customers or clients and that will suffice!